Content Management Systems (CMS)

Buzz marketing (free)

If you can create jokes around your subject mater, create comics or flash movies then this could be a great approach for marketing your website virally. Submit these to viral sites, the links will get passed around resulting in more visitors to your site.

Another example is a blog where unusual angles and events are covered. Make it completely unique and people would visit your blog, leave their comments, link from their blogs to yours. It could create a blog in forums, end up bookmarked in social bookmaking sites and could create more exposure to your blog (or website).

This can create natural one way links to your website; more traffic as well as the chance of being picked up by journalists. Many marketers have achieved huge visibility for free this way. 

Banners and banner exchanges (free/paid)

Banners and banner exchanges can be effective as long as it can get you targeted traffic,. There are different methods how to use banners for advertising.

For example, there are many banner exchange sites where you can exchange banners– you are show their banners on your site and in return they will show your banner on their site network. It’s free and can be great way to build visibility in your niche.

Another way to go is exchanging banners just between two sites. You put your exchange partner’s banner on your site and they put up yours.

A paid banner network (or simply advertising on a particular site) is when you pay either for impressions, for clicks or for a given time period. Look into bannersgomlm.com

Quick tip: before spending any money, research whether the banner network or site is appropriate to your niche.

Link exchanges (free/paid)

Link exchanges are usually seen as method to increase search engine rankings.

A link exchange means sending and receiving visitors from similar topic pages for free. Usually it is realized by creating a “Resources” or “Friends” page.

Once again, it can be done as a free link exchange between two or more sites or you can pay for having your link being displayed on another websites – usually these are called “paid links”.

Quick tips: for detailed link exchange strategies see the MoreNiche guides section. 

Traffic exchange programs

A traffic exchange site receives submissions from website owners. They then browse other member sites to earn credits, which allow their sites to be viewed by other members in the system, thus increasing the number of visits to all sites involved.

It can be set up as start up page showing 10 websites every time you open your browser then 10 other visitors will see your website,.

This method not very effective but it could work for mainstream products.