Content Management Systems (CMS)

Putting it all together

Imagine a week has been passed. You have received a HTML template and have prepared anywhere from 15 to 30 articles and several product reviews. Now you have to use the template and populate it with your content articles. Remember, the main pages go on the menu first. So put reviews above everything and only then list your articles.

This can be done with programs like DreamWaver, FrontPage or any HTML editor of your choice.

Note: every page has to have a unique title and description tag without that you can’t expect good results from search engines.

Getting indexed in search engines

Let’s introduce you to the general idea of how search engines work. This is very important to understand if we want to rank well in search engines. First of all, search engines drive the most targeted traffic of the internet. This traffic is free and converts into money for you.

The first step in the search engine game is to get indexed. You can do that very simply – through links. The whole internet is tied together with links and search engine spiders (robots) use them to navigate and discover new sites and pages.

Your site needs links or it won’t get discovered and indexed by sear5ch engines. Where to get them? Submit your site to directories and ask for link exchanges in the MoreNiche forum. This should be enough to get your site indexed somewhere in a 1-2 week frame.

Quick tip: Major search engines by size: Google, Yahoo, and MSN.

Quick tip: For detailed search engine optimization look in the MoreNiche guide section.

Links & Content

It’s important to understand that search engines rank websites using two main criteria: links and content.

Content means that you have to add new pages on regular basis. It can be one page a day, a page every two days or once a week. Adding new content pages regularly will benefit your site with more visitors and higher rankings. Remember to do thorough keyword research to find the topics no one is writing about but people are looking for. Sometimes a good keyword like that can get you extra 10-50 visitors a day alone. Imagine if you do this done 10’s and 100’s over.

Links means your website will be found by visitors. Links also play a key role in search engine optimization – so the more links to your page the higher the rankings will be. This means the more visitors and visibility your site will get.

Quick tip: For link building see the Linking Strategy guide in MoreNiche guide section.

Your Website (Blog) maintenance plan

Now we return to an important point - maintenance.

As we said previously, you cannot improve what you don’t measure, so good statistics are a must.

Quick tip: See linking strategy and SEO guides for more details.